I’m going to get abducted and killed.
Those were the first thoughts that crossed my mind when I was contacted a few weeks ago by the Hilton Garden Inn in Anchorage, Alaska inviting me to stay at their hotel…
After calling a million people to make sure that I wasn’t the victim of some kind of scam, my butt was on a plane to Alaska.
To Alaska, really??? I’m from Florida. What the heck was I doing going to Alaska?
Now, if you follow my blog, you should know by this point that I’m a HUGE advocate of all things innovative. So I’d like to take a second and say that I have a newfound appreciation and much respect for HGI and all of their hotels because their top execs or whoever it is that’s calling the shots over there, well, they’re INNOVATIVE.
And I love that.
I was flown to Anchorage along with 10 other Gen Y/travel bloggers as a part of a targeted Press Trip. The purpose of the trip was to provide us with information about the Hilton Garden Inn and to let us experience the services that they provide. The trip was also intended to enhance the popularity of HGI among younger travelers, therefore moving away from the long-standing image that the HGI hotels are solely for business-related travels.
Gen Y LOVES to travel.
HGI gets it and is actively using that knowledge to their benefit.
Anyway, I had an amazing trip.
The Hilton Garden Inn was very welcoming and their staff was wonderful. It was obvious that at HGI, management truly emphasizes the importance of customer service and provides adequate training for all of their employees.
That, I appreciate.
The hotel had an indoor pool, an awesome gym, free wifi that let me answer all my e-mails (THANK YOU SO MUCH FOR THIS), and provided a free shuttle service to downtown Anchorage where we were able walk around and explore the town.
I found a new boyfriend.
I climbed a glacier.
And I got to see some breathtaking views.
I was beyond impressed with the ingenuity of HGI’s public relations/marketing strategy. HGI is certainly a company that understands the realm of social media and rather than resisting change, they have fully embraced innovation and used it to their advantage.
It’s smart and it makes sense.
By inviting a group of Gen Y bloggers to visit, they got people to talk about their trip, bringing light to the services that they provide.
I mean, come on, even in the middle of climbing a glacier I was annoying my friends as I:
- Checked in on Facebook
- Posted pictures onto Facebook
And so on, and so forth.
Point is, EVERYONE who doesn’t live under a rock knew that I was in Alaska and that I was staying at the Hilton Garden Inn.
And Gen Y is good at it.
When we’re doing something awesome, we want everyone to know about it.
Smart companies understand that.
Great job, HGI.